Top 5 Film & Television Apps on Android in South Africa - Q3 2024

In the third quarter of 2024, the Film & Television category on the Android platform in South Africa showcased some interesting trends among the top five applications, as reported by Sensor Tower.

Showmax from Showmax Africa Holdings Limited had a notable presence with its weekly downloads fluctuating throughout the quarter. Downloads started at around 53K in early July, dipped mid-quarter, and then surged to approximately 64K by the end of September. The app's active user base demonstrated a consistent upward trajectory, beginning at 525K and reaching over 923K by the quarter's end.

Netflix, a well-established player from Netflix, Inc., experienced varying download figures. Starting at about 60K weekly downloads, it saw a decrease mid-quarter but rebounded to 62K by the end of September. Active users showed a slight decline from 790K in early July, but numbers recovered to around 818K by the quarter's close.

ShortMax - Watch Dramas & Show by SHORTMAX LIMITED saw an interesting trend in its weekly revenue, peaking at $16K in mid-July before settling around $10K towards the end of September. Its downloads were initially strong at 49K in early July and saw a significant drop to approximately 22K by the end of the quarter. Active users, however, grew steadily from 86K to nearly 159K during the same period.

Viu: Dramas, TV Shows & Movies from Vuclip Mobile Video had stable weekly download numbers, starting at 30K and rising to 51K by the quarter's end. Revenue figures hovered around $2K to $3K weekly, with a peak of $3.7K in late August. Active users showed a gradual increase, moving from 439K to over 531K by the end of September.

Finally, DramaBox - Stream Drama Shorts from STORYMATRIX showed a strong start with $21K in weekly revenue at the beginning of July, which then fluctuated but remained above $15K by the end of the quarter. Downloads started at 32K, saw a mid-quarter dip, and ended at around 18K. Active users increased from 96K to 134K, peaking at 156K in early September before stabilizing.

For more detailed insights into these app trends, the Sensor Tower platform offers a comprehensive view of their performance metrics.